How to Bid Online: Step-by-Step Auction Guide | Ashland Auction Group
Official Bidding Platform
How to Bid in an Ashland Auction

Bidding is done entirely online at www.AshlandAuction.com . Once you understand the steps, the process is straightforward, transparent, and fast.

Understanding the List Price

The list price on the MLS represents the suggested opening bid and may not reflect the final sale price. The final price is discovered through competitive bidding during the auction window.

The Roadmap to Winning
01
Pre-Auction Due Diligence

Every auction has its own specific terms, deposit requirements, and closing dates. Before bidding:

Set up your account & verify your email.
Review the auction details and documents.
Factor in the Buyer’s Premium (BP) to your max bid.
Schedule a property viewing when available.
02
Active Bidding & "Soft Close"

Bidding typically stays open for several days. Monitor the countdown clock on the auction page.

The "Soft Close" Extension: To ensure fairness, if a bid is placed in the final minutes, the clock will automatically extend (typically by 2 minutes). This prevents "sniping" and allows all parties to respond.

03
What You Need to Bid

To participate in the bidding process, you must meet the following requirements:

Valid Ashland Auction account.
Credit card for a pre-auction authorization hold.
Ability to pay the deposit (EMD) within the required window.
Acceptance of As-Is terms (no contingencies).
04
After the Countdown Clock Hits 0

If you are the successful high bidder (subject to terms/reserve):

  • You will receive an immediate email with deposit and contract instructions.
  • A deposit (EMD) is required via wire transfer or certified funds.
  • Our team will coordinate with the title company to prepare for settlement.
Still have questions?

Our team is available 9am-5pm EST to help you navigate the process.